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‘CatLuminati’: The ‘king of cats’ walks the streets of Butte [Video]

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Influencer Marketing

BUTTE — A well-known social media influencer based out of Washington state has been wandering the streets of Butte lately in search of his favorite animal and a boost of serotonin.

Some say he’s the leader of a secret cat society. He says he’s a mental health advocate. Maybe he’s both.

“People have made conspiracy theories about this before, like, somebody was like, ‘Is he really the Illuminati?’ And I’m like, ‘Bro, it’s just a joke. I promise,'” says Christopher Watson, also known as “CatLuminati” on social media.

That said, Watson does have something of a cult following with about three million fans on several social media platforms. His popularity led to big-name brand collaborations, but Chris says his goal is to help others.

“It’s happened multiple times where I’ll see a cat in the neighborhood and I’ll be like, this cat is having some issues and I’ll contact the …

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