SINGAPORE — Leading payment solutions provider Network for Electronic Transfers (NETS) has teamed up with creative agency DDB Group Singapore to promote a faster, simpler, and easier way to pay.
The agency is tapping into the iconic and well-loved fortune cat to educate debit cardholders in Singapore’s heartlands on a more convenient payment option at partner merchants nationwide: tapping ATM or debit cards to pay with NETS.
According to a recent Global Data report, Singapore’s cards and payments market size was estimated to be worth US$107.3 billion in 2023, with cards emerging as the preferred electronic payment method. In recent years, contactless card payments have also gained widespread traction. While NETS has seen an increase in the latter payment option, some consumers still default to the traditional slot and pin method. The campaign is leveraging the soaring popularity of contactless card payments combined with the omnipresence of fortune cats to build and maintain links with NETS.
The social-first campaign is centered around a series of catchy 15-second …
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