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How the Next Generation Will Use Credit Cards [Video]

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Global Marketing Strategies

The year is 2034. Gen Z, now ages 22 to 37, is enjoying its waning years of cultural relevance before brands focus their marketing on Generation Alpha. We still don’t have jetpacks.

But what we will still have are credit cards — only they might not resemble the ones we use now. After all, a decade or two makes a lot of difference when it comes to payment technology. Within the past 15 years or so, we’ve witnessed the rise of digital wallets. At the same time, physical credit cards evolved from having magnetic stripes to EMV chips to contactless tap-to-pay capabilities. Financial technology companies continue to threaten the dominance traditional banks enjoyed for, in some cases, more than 200 years.

“There’s been a lot of good progress, but there’s still substantially more that can be done,” says Brian Muse-McKenney, chief revenue officer of E6, a financial infrastructure provider.

Here …

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