Apple lags behind global smartphone market, but AI expected to drive Q3 demand [Video]

Both Counterpoint Research and IDC have published their latest estimates of the global smartphone market, each showing that Apple is lagging behind.

The worldwide smartphone market as a whole grew by around 6% in Q2, while iPhone shipments were roughly flat year-on-year …

As is usual, the two firms paint slightly different pictures, but are broadly consistent.

IDC reports that global smartphone shipments increased 6.5% year-on-year to 285.4 million units, and that iPhone growth was much smaller at 1.5% during the same period.

The preliminary market results show that Samsung captured the top position in 2Q24 with 18.9% share of shipments, thanks to a strategic focus on its flagships and a strong AI strategy. Apple finished the quarter in second place with 15.8% share with improved performance in China and other key regions. The leading companies both saw modest growth year over year. 

Counterpointputs the overall market growth very slightly lower at 6%, and …