Short Courses: Whats on in August? [Video]

As filmmaker and AFTRS trainer Nick Bolton says in his three top tips for storytelling for business, “it’s not what you think that matters.” This quote encapsulates a fundamental truth of content creation for brands and businesses: understanding your audience is paramount. When writing, briefing or creating video or audio content, knowing who you are speaking to makes all the difference in telling engaging stories that resonate and connect with your audience.

Dive into an AFTRS For Business course this month where you’ll learn how to research and understand your audience, helping you create content to build better relationships, foster loyalty and start conversions.

Storytelling for Businessis a one-day, in person course that covers everything you need to come up with a great story idea for your video, organisation or pitch. From defining your audience and the story you want to tell, to the five key elements of a powerful story, you’ll have the opportunity to workshop your …