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Spotify Hosts First RADAR Radio Live Event to Celebrate the Rise of K-Pop Sensation RIIZE [Video]

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Event Marketing and Sponsorships

SEOUL – July 15, 2024: Spotify, the world’s leading audio streaming subscription service, recently celebrated a monumental event, ‘RADAR Radio Live feat. RIIZE,’ dedicated to its RADAR Korea artist RIIZE. This groundbreaking event marks Spotify’s continuous efforts to uplift emerging artists globally through its RADAR program.

RIIZE, the first K-Pop boy group to join Spotify’s RADAR program, has experienced remarkable growth since their inclusion in April. The group has seen a 13% increase in monthly Spotify listeners and an impressive 40% surge in monthly streams. This success is a testament to Spotify’s unparalleled editorial and marketing support, designed to enhance music discovery and foster deeper listener connections.

Held in Seoul on July 10, the RADAR Radio Live event was a vibrant celebration of RIIZE’s first mini-album, ‘RIIZING.’ The event provided ‘BRIIZE,’ the official fan club of RIIZE, a unique opportunity to engage with their idols. With 120 fans present on-site and a global audience …

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