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Eminem Drops Cole Bennett-Directed Video for “Tobey”

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Public Relations

Eminem has once again captivated fans with his latest release, “Tobey,” the second single from his highly anticipated album, The Death of Slim Shady (Coup de Grâce). Following the track’s debut last week, the Detroit rapper has now unveiled the music video directed by Cole Bennett. This collaboration also features renowned artists Big Sean and BabyTron, adding further star power to the project.

Initially scheduled for release on Friday, the video faced delays due to its complexity and Bennett’s meticulous approach. The director shared insights into the behind-the-scenes process, revealing that the video was shot entirely on a blue screen with precise lighting setups and static shots. This ambitious project took six weeks to film and edit, with the team working tirelessly until just hours before its release.

In the video, Eminem, Big Sean, and BabyTron are depicted as factory workers clad in custom Detroit workwear, navigating a visually rich, Easter egg-filled environment. Bennett drew inspiration from his previous work …

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