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Wimbledon cracking down on online abuse of tennis stars with revolutionary AI technology [Video]

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Social Media Analytics

WIMBLEDON is using AI to scan social media as part of a new crackdown on online abuse against tennis stars.

The revolutionary Threat Matrix tool is being used for the first time this year to detect vile vitriol directed at players.

Wimbledon chiefs are hoping to crack down on online abuseCredit: Getty

It automatically flags death threats, racism and sexist comments in 35 different languages across their public-facing accounts.

Players can also opt in to a special support service if they receive any offensive direct messages on X, Facebook, Instagram, TikTok and YouTube.

Championships chiefs consult the players about internet hate before reporting them to tech giants for removal or to the police if deemed necessary.

Jamie Baker, Wimbledon’s tournament director and former British No2, said: “This year is the first year we have got a social media monitoring service, specifically for the event.

“We are scrolling social media for any …

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