How Much Traffic do you Really Need?
How Much Traffic do you Really Need?
12 Steps to Create Videos

St. Charles Riverfest canceled Friday due to rain, Missouri River [Video]

Categories
Event Marketing and Sponsorships

River levels hit 30.09 feet Friday morning, activating moderate flood-stage planning, according to the National Oceanic and Atmospheric Administration.

ST CHARLES, Mo. — Just hours before fireworks lit up St. Charles’ skies Thursday night, the city announced it wouldn’t be repeating its annual July Fourth celebration, “Riverfest,” on Friday.

The annual event went off without a hitch Thursday night, with hundreds of people turning out to ride rides, support local food vendors and watch the annual fireworks show. Crowds, however, were pushed more inland than they usually would be due to a large amount of standing water near where the venue, Frontier Park, meets the Missouri River.

Editor’s note: The above video aired before Riverfest’s Friday event was canceled.

The water, and recent rain overnight, were enough for officials to think twice before holding the event on July 5.

“Due to recent rain and rising river levels the decision was made to cancel …

3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
5 Steps to Creating Successful Ads