Terry Ledden on How to Boost Sales Productivity [Video]

As a professional sales performance consultant, trainer and coach for over 30 years, Terry has dedicated himself to the growth and development of consultative sales people, sales managers and their results.

Over half that time he resided in Chicago as VP Sales and Marketing for Holden, an premier international sales training company working with Top Fortune 50 sales organizations at EDS, Bell Canada, IBM, XEROX, HP, Sprint, Unisys, Ernst & Young and others.

In the early 2000’s Terry discovered Sandler’s unique training and consulting strategy proven to drive long term, sustainable sales improvement. Acknowledging the failure of traditional 1 – 3 day training bootcamps to deliver lasting quantifiable impact, he joined the global Sandler Training and Consulting team and adopted the model of incremental improvement over time, through shorter workshops at a higher frequency rate, spread over time.

His Sandler no pressure conversational Selling System is a 180 degree pivot from traditional solution selling. It addresses the buyer pattern of withholding information from salespeople, stealing all their knowledge and expertise, lying about their intention to do business and then entering witness protection when it comes time for the decision. The Sandler trained sales pro gains the ability to control the Buyer – Seller Dance,  while applying principles from psychology and human dynamics to allow the buyer to feel comfortable, in control and honest. The Sandler Selling System takes the qualification process to a deeper level eliminating unintended waste of resources in generating quotes and proposals that will never close, best characterized as free solution consulting. Clients routinely see conversion rates from first contact to close rise between 30 – 170%.

Terry lives in Ottawa, Canada and when not driving full out sales growth for his clients you’ll find him driving full out as a Certified Level II High Performance Driving Instructor and Coach around motorsports road courses like Circuit Mt. Tremblant, Canadian Tire Motorsport Park (Mosport) and Ottawa’s Calabogie Motorsports Park.

Contact Terry:

• Website (https://www.aboutsales.sandler.com/)

• LinkedIn (https://www.linkedin.com/in/terryledden-sandlertraining/)

• Twitter (https://twitter.com/TerryLedden)

[EDITOR’S NOTE: This podcast is sponsored by No Limits Selling. It is a fun, fast-paced podcast that delivers hard-fought business advice that you can implement today to improve your sales and performance]

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