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Nikes self-lacing Adapt BB sneakers are losing their remote control mobile app [Video]

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Mobile Marketing

Despite the ongoing popularity of the Back to the Future trilogy that inspired the self-lacing tech found in the HyperAdapt 1.0 and Air Mags, Nike has announced that it’s “no longer creating new versions of Adapt shoes.” Now, the Adapt BB mobile app used to control the $350 third iteration of Nike’s self-lacing sneakers will disappear from Google Play and the iPhone App Store next month.

Without the app, owners can use the physical buttons on the sneakers to power them on and off, check battery status, tighten or loosen the laces, and save a single preset, but there will be no way to adjust the shoe’s lighting.

The power laces on the Nike Adapt BB basketball shoes, which were worn by athleteslike Jayson Tatum and Luka Doncic, were adjustable using buttons on the sneakers themselves or over Bluetooth. The app also allowed users to configure three tightness presets and adjust the color of LED lights on the shoes — features that will continue to function …

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