Cristiano Ronaldo faces UEFA punishment over ‘ambush marketing’ at Euro 2024 | Football [Video]

Cristiano Ronaldo could face punishment from UEFA after he was accused of ‘ambush marketing’ during Portugal’s Euro 2024 clash against Slovenia this week.

Wearable fitness technology company WHOOP, which has Ronaldo as an investor and a brand ambassador, published the 39-year-old’s heart rate data from Portugal’s last-16 tie against Slovenia on Monday evening.

Ronaldo was reduced to tears after missing a crucial penalty during the first half of extra time but he then stepped up to score Portugal’s first spot kick in their shootout win.

The former Manchester United and Real Madrid forward was seen wearing a WHOOP device under a bandage on his left wrist and the company subsequently published his heart rate data across social media which showed that it had dropped from over 170 beats per minute at the end of 90 minutes to below 110bpm before he missed the penalty in extra time.

But Ronaldo and WHOOP, which is …