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Is PGA Tour’s partnership with Clinton Foundation an impediment to finding a sponsor? | Golf News and Tour Information [Video]

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Event Marketing and Sponsorships

The annual PGA Tour event in La Quinta, Calif., has lost the Humana Challenge from its title and for the moment is left with “in partnership with the Clinton Foundation.” Is that a potential problem, for either the PGA Tour or its efforts in securing a new title sponsor?

“No,” Ty Votaw, chief marketing officer for the PGA Tour, said. “We have a very positive relationship with the Clinton Foundation and feel it’s a real positive attribute for the tournament.”

Publicly-traded companies have an aversion to controversy for obvious reasons. Yet Votaw said that the Clinton Foundation partnership has not been an impediment in pursuing a title sponsor to replace Humana, which announced last year that it was bowing out after the 2015 event.

“We haven’t found that to be the case, no,” Votaw said. “We feel good about a title sponsor search and we think that there will be …

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