Video: A Whiteout event in NYC | Golf News and Tour Information [Video]

NEW YORK — There are promotions and then there are promotions. Today’s “Whiteout” event touting TaylorMade’s white R11 and Burner SuperFast 2.0 drivers definitely fell into the latter category.

The event, which took place at Golfsmith at 54th Street and Lexington Ave. in New York City, had star power with World No. 2 Martin Kaymer and Sergio Garcia (both fittingly dressed all in white) as well as a guest appearance by Donald Trump as several hundred spectators gathered around a specially constructed 45-foot tall by 120-foot long driving range outside the store entrance on 54th Street. Faux snow even fell from the top of the structure. Construction on the range began at 3 a.m. this morning and was finished shortly before 11 a.m.

“An event like this is great,” said Kaymer. “I love New York and to come here and see a driving range set up in the street with people watching is pretty …