ALDI launches ‘ALDIcore’ with Ogilvy PR, BMF & Zenith [Video]

ALDI has launched its largest competition to date under its Good Different platform, ‘ALDIcore’, via Ogilvy PR, media agency Zenith, and its creative agency of record, BMF.

The integrated campaign, running until July 27, spans broadcast, digital, earned, and influencer channels. It invites consumers to demonstrate their ‘ALDIcore’ spirit by visiting the competition website or tagging @ALDIAustralia and using the hashtag #ALDIcore on TikTok, Instagram, and Facebook.

Participants stand to win three years’ worth of ALDI groceries, with five runners-up receiving one year’s supply.

The campaign’s owned social efforts aim to inspire ALDI customers to share their ‘ALDIcore’ pride. ALDI has also been amplifying the stories of Australian ‘ALDIcore’ shoppers, including Phyllis, a 95-year-old who walks to her local store daily, and a Knoppers aficionado who proudly wears her love for the snack on her sleeve.

@anastasiat24Guys, remember when I said Knoppers were the greatest …

Tags PR Budgeting, PR Campaigns, PR Client Relations, PR Reporting