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Accenture on Tiger: Timing not deliberate | Golf News and Tour Information [Video]

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Public Relations

The timing seemed curious, Tiger Woods electing to make his first public appearance in the midst of a tournament sponsored by a company that was the first to sever endorsement ties with him in the wake of his off-course troubles. Was it deliberate, a means by which he could retaliate, as widespread speculation suggests?

“I can’t read minds,” Fred Hawrysh, the Head of Corporate Communications for Accenture, said Thursday, in the midst of the second round of the WGC-Accenture Match Play Championship. “I don’t think it has anything to do with the tournament. I think Tiger’s got his reasons why he wants the announcement on Friday. If they really wanted to interfere with our tournament – which honestly I think is the last thing on their minds – then they would have run it during the tournament. They wouldn’t have scheduled it for three hours before play. I think it’s …

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