Top 10 Digital Marketing Trends For 2024 [Video]

It’s been a year of considerable disruptions in digital marketing so far.

Right now, the industry is dealing with the integration of generative AI and the impact this is going to have on user behaviour and how people search. Alongside the relentless updates that Google keeps throwing at us.

SEO is changing and the industry is trying to adapt whilst accepting the uncertainty.

But, it’s not all catastrophic, there is a lot of opportunity ahead for those that can evolve to embrace the new.

To help marketers and brands thrive amidst uncertainty, I’ve outlined trends to focus on, guided by strategic insights and Yogi Berra’s timeless wisdom,

“Predictions are hard, especially about the future.” – Yogi Berra

Digital marketers can no doubt relate to Yogi’s sentiment, acknowledging the challenge of what lies ahead.

These, then, are the top 10 digital marketing trends for 2024:

1. Strategy: “If You Don’t Know …