Panera Just Launched Its ‘Little Big Treat’ Breakfast Menu [Video]

If you, for some reason, do not live your life incredibly online, let me introduce you to one of the latest social media microtrends: Little Treat Culture. The idea is very straightforward: a tiny treat to give you a little emotional boost throughout the day. And many companies are getting in on the craze — including Panera. 

In June, Panera launched a set of new savory and sweet breakfast items and dropped its Little Big Treat Menu, which includes some rather over-the-top (and we mean this as a compliment) CinnaTops. 

“Be it after finishing a mundane task, after a long conference call, an afternoon walk around the block, a little break — for whatever reason — the trend emphasizes why sometimes we just want a ‘Little Treat,'” the company shared in a statement provided to Food & Wine. “Panera thinks you deserve more than just a little treat and the …