Future of Advertising at Cannes Lions: AI, CTV, and Cookieless Strategies [Video]

Join Bill Schild, GM of Americas for Channel Factory, and Jake Marx, Global Head of Partnerships for Stagwell, as they discuss:

Key Topics:
– AI in Advertising: How AI is transforming the advertising landscape, optimizing campaigns, and enhancing workflow efficiencies.
– Shift to CTV: The ongoing transition from linear TV to Connected TV (CTV) and its impact on brands and consumers.
– Future-Proofing Strategies: Preparing for a cookieless future with innovative solutions in identity resolution and contextual advertising.

Highlights:
– Insights on AI’s role in driving business priorities and innovations.
– Understanding the consumer behavior shift towards CTV and the strategic response.
– Exploring Stagwell’s approach to staying ahead in a rapidly evolving digital ecosystem.

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