Navigational Protein Bars : Perfect Bar [Video]

Perfect Bar launched the Perfect Impostor campaign to simplify the grocery store shopping experience for customers in search of its snacks and lead them directly to the fridge, where the brand’s fresh protein bars are shelved. Perfect Bar created a lookalike protein bar equipped with a GPS to guide shoppers to the only place to find its refrigerated protein bar with fresh ingredients and no artificial preservatives.

“Over 80% of American shoppers aren’t easily able to locate Perfect Bar in the grocery stores as many still find themselves searching for protein bars in the snack aisle,” says Leigh Keith, Co-Founder and Chief of Brand & Mission at Perfect Snacks.

With the Perfect Impostor campaign, the brand reminds consumers not to fall for cleverly marketed dupes in the non-refrigerated snack aisle.