How Gen-Z buyers are changing the bridal fashion business | News [Video]

(CNN) — Just an hour after getting engaged in Venice, Italy last year, Christyne de Quesada began scouring the internet for white dresses to wear to her many upcoming wedding-related events: An engagement party, a bachelorette weekend, a civil ceremony at a courthouse and a bigger celebration in Mexico City.

But the Miami-based human resources manager had a hard time finding good quality, under $1,000 ensembles that reflected her personality.

“It actually drove me a bit crazy,” de Quesada said. “I bought about seven things and returned all of them.” Instead, she decided to look beyond classic bridal wear brands and retailers. She eventually settled on an ivory two-piece set by Shanghai-based label ShuShu Tong, which she bought from the e-tailer Ssense, for her civil ceremony, a Vera Wang gown she describes as “traditional and very princess-like” for her Mexico City wedding ceremony and a bespoke ivory skirt and corset set by …