KICK Urges Better Food Habits in New Campaign for Safefood [Video]

KICK has created a new campaign for Safefood to highlight the danger of food related ill-health issues as a part of a five year public health campaign to protect children’s health.

The campaign is being rolled out over TV, VOD, Out of Home, digital and social media.

Food related ill-health is now the biggest cause of preventable illness and death with one-in-five children in Ireland either living with overweight or obesity.

Called ‘Building a Healthier Food Environment, the campaign focuses on our food environment and the amount of unhealthy food and drink that surrounds all of us.

According to Fiona Gilligan, Director of Communications, Safefood: “This campaign marks a shift in public health campaigning on the island of Ireland in that it is a move away from personal responsibility towards a broader societal response. Expecting any of us to make a healthier choice is simply not possible in the face of constant advertising and promotion of unhealthy foods. …