Cannes Briefing: How Cannes Lions 2024 became the Festival of Creators [Video]

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →

Halle Alice sat on the first day of Cannes Lions at Sport Beach soaking in the crowds as Taylor Swift’s “Shake it Off” played from the main stage ahead of a panel discussion there. She, like many others around her, was trying to shake off the jet lag.