Why the CMO needs to learn to speak the language of other c-suite execs [Video]

CMOs fight hardest to get a seat at the c-suite table, says Nataly Kelly (CMO, Zappi), but excessive marketing jargon often means they’re speaking a different language to their c-level counterparts. Here, she discusses how to bridge the gap.

CMOs have the fastest turnover among all c-suite members. This is a longstanding trend that is only getting worse year after year. According to the latest CMO Tenure Study from Spencer Stuart, CMOs working at the top 100 advertisers in the US had been in the role for just 37 months, or 3.3 years on average, the lowest level in more than a decade.