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New firm aims to bring AI-powered trade ideas to individual investors U-S-NEWS.COM [Video]

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Traders work on the floor at the New York Stock Exchange on March 13, 2024.

Brendan McDermid | Reuters

A new company will try to crack the code of integrating artificial intelligence and investing, and it will be mostly focused on helping individual traders make buy and sell decisions.

The firm, called iFi AI, launches Wednesday. The company will use AI models to help generate projected returns for stocks over various time periods, according to Ron Insana, iFi AI CEO and CNBC senior analyst and commentator.

“It’s a big assist when you’re looking at making a decision on whether or not you want to buy a stock, and you get a forecasted rate of return that says it’s going to be up 3% in the next month,” Insana told CNBC. “There’s some comfort around the decision-making process, knowing also that there’s more data going into our forecast than any human can ingest in a …

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