9 Sneaky Ways Formula Companies Try To Sell Formula To You [Video]

With the government’s recent move to disband the MAIF agreement (Marketing in Australia of Infant Formulas), many health advocates and medical professionals are extremely concerned about what this will mean for formula companies and the future of breastfeeding in Australia.

Especially when you consider a recent report found that only 50% of Australian babies are exclusively breastfed at 2 months of age, breastfeeding is already in big trouble.

The Royal Australasian College of Physicians has called for a ban on the promotion and advertising of infant formula, amid fears that the floodgates will burst open with a mass of unethical, sales-driven infant formula marketing.

Although the MAIF agreement was only a voluntary, self-regulatory code of conduct between the manufacturers and importers of infant formula in Australia, it was the only overseeing body Australia had in answer to the World Health Organisation’s much better International Code of Marketing of Breastmilk Substitutes.

Of course, now the MAIF is gone, a representative from the Infant Formula Council …