9 Pivotal Marketing Trends to Watch in 2024, According to Experts [Video]

No one knows the saying change is the only constant in life better than a marketer.

We’ve seen the number of MarTech solutions grow from about 150 to more than 11,000 over the last 20 or so years.

We’ve seen mobile become its own channel… and then as the world became device agnostic, we watched it simply merge with online.

We watched the birth of social (remember MySpace, anyone?).

And finally, we leaned in as OpenAI unleashed generative AI into our world at the end of 2022.

When I think about all that we experienced since then — and what we’re likely to see in the year ahead — all I can think is: be ready for more change.

As marketers, we live and breathe customer focus, and this year, we will be put to the test. Wondering what the future of marketing will look like in 2024?

In this post, I’m delighted to share some top trends to keep in mind from some truly …