One of the most underrated skills you can have as a marketer is marketing research — which is great news for this unapologetic cyber sleuth.
From brand design and product development to buyer personas and competitive analysis, I’ve researched a number of initiatives in my decade-long marketing career.
And let me tell you: having the right marketing research methods in your toolbox is a must.
Market research is the secret to crafting a strategy that will truly help you accomplish your goals. The good news is there is no shortage of options.
How to Choose a Marketing Research Method
Thanks to the Internet, we have more marketing research (or market research) methods at our fingertips than ever, but they’re not all created equal. Let’s quickly go over how to choose the right one.
1. Identify your objective.
What are you researching? Do you need to understand your audience better? How about your competition? Or maybe you want to know more about …