8 Effective eCommerce Content Marketing Strategies for 2024 [Video]

There’s an old marketing saying that content is king.

While a lot has changed in digital marketing, even within the last couple of years, one constant is that content is still indeed king, especially eCommerce content marketing.

As an eCommerce business owner, you can get so preoccupied with creating, promoting, and tracking your products that content can fall by the wayside. This will be detrimental, especially if your competitors already have a solid content marketing plan.

Content marketing is incredibly common in today’s business landscape, with 70% of B2C marketers and 73% of B2B marketers relying on it.

You don’t want to be left behind, so what goes into building an eCommerce content marketing strategy, you ask? I’ll explain what you must know in this informative guide for building your first campaign.

In this blog post, we’ll explore eight key eCommerce content marketing strategies, and how each plays an important role in the success of your business.

Let’s go!

Key Takeaways

• The most effective eCommerce content marketing strategies involve understanding your …