Revolutionizing Event Marketing with Email Insights: Snöball’s 7R Webinar
In the Snöball Sevinar series, host Rachel Stephan interviews Jay Schwedelson, an expert in email marketing, discussing innovative strategies for event marketing. They delve into how offering value and leveraging speakers as micro-influencers can dramatically increase event attendance, from zero to 10,000 participants. Schwedelson stresses the importance of providing practical content first before promoting registration, utilizing speakers for event promotion, customizing ‘from’ names in emails for better engagement, and segmenting audiences for targeted marketing. Additionally, he highlights crucial tactics like ‘add to calendar’ reminders for ensuring high attendance rates at virtual events.
Subscribe to the Event Marketing Sevinar by Snöball, a 7-min webinar series where you get the tip of the iceberg on pre-to-post event marketing practical tips, shared by event marketers for event marketers: https://snoball.events/event-marketing-sevinar/
Interested in putting butts in seats and eyeballs on screen with word-of-mouth marketing? Let’s chat. https://snoball.events/book-demo3/
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