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60% of baby food sold in the US is unhealthy: report [Video]

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Global Marketing Strategies

Parents should take caution the next time they step down the baby food aisle. A new study shows two-thirds of baby foods in U.S. grocery stores are unhealthy.

A staggering 60% of infant and toddler foods fail to meet nutritional recommendations set by World Health Organization (WHO) guidelines, according to new research published in the journal Nutrients. Additionally, almost none of the foods met WHO standards for advertising, which include clear labeling of ingredients and accurate health claims.

“Time-poor parents are increasingly choosing convenience foods, unaware that many of these products lack key nutrients needed for their child’s development and tricked into believing they are healthier than they really are,” Dr. Elizabeth Dunford, one of the study’s authors, said in a statement.

For the study, researchers at The George Institute for Global Health assessed data on 651 infant and toddler food products sold in the top ten U.S. grocery chains.

Among …

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