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Mobile Marketing

6 Steps to Get UI & UX App Design Right [Video]

Getting your design correct is vital during the app development stage. With millions available in the market you only get one opportunity to ‘wow’ your users and keep them on board, whether these be your employees, customers or stakeholders. Failure to do so will ultimately result in unwanted drop-off rates. Fortunately there are multiple steps that you and your app development agency can follow to achieve great UI & UX app design, and create a fantastic mobile experience.

It’s been reported that 90% of mobile users delete an app due to poor performance such as confusing processes and disjointed user-flows, meaning that your UI & UX app design should be placed at the forefront of your development. Our recent project with Explore Thames saw them increase their QOQ downloads by 90% following a complete re-brand, an updated user interface and enhanced user experience, boosting their reputation within the marine industry.

Our Head of Design frequently gets asked what differentiates an …

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