6 Best Link Tracking Tools for Campaign Management in 2024 [Video]

Digital marketing and SEO success are all about building backlinks.

Once that link goes live, how do you monitor who sees it? That’s what link-tracking tools are made for. You can quickly review the performance of any active links.

It sounds great, right? And if you’re getting serious with your marketing, you need a link tracker sooner rather than later, as it will be an excellent asset in future campaigns. You’ll gain valuable marketing insights that can influence your decision-making.

In this blog post, we’ll explore the best link-tracking tools for your campaigns, key features, best practices, and the steps to choose the right one.

What Are Link Tracking Tools?

Link tracking tools are designed to give you pertinent insights into the performance of your hyperlinks. You can determine where traffic emanated from, which links drove conversions, and how many people clicked.

The insights you can gather from link-tracking tools are immeasurable. If you get …