6 70s Commercials That Would Be Banned Today [Video]

The 1970s were a time of groundbreaking advertising, but many of the commercials from that decade would never pass today’s standards. With changing social norms, stricter guidelines, and greater sensitivity toward certain issues, some ads now seem outdated or even offensive. Here are six 70s commercials that would likely be banned if they aired today.

1. Ajax Laundry Detergent’s “White Knight”

The Ajax “White Knight” commercial featured a knight on a horse striking women with his lance, magically cleaning their clothes. While it was meant to be a lighthearted way to advertise the product, the portrayal of women as passive and needing a man to “save” them feels out of touch today.

In modern times, this ad would face criticism for reinforcing gender stereotypes and objectifying women. The image of a man “fixing” women’s issues with a simple product wouldn’t sit well with current audiences, who demand more empowerment and less sexism in media.

2. Tipalet Cigarettes’ “Blow in Her Face”

Tipalet’s infamous …