5WPR Selected as Agency of Record for Premium Non-Alcoholic Beer, BERO | PR Newswire [Video]

, /PRNewswire/ — 5WPR, one of the largest independently owned PR firms in the U.S., announces it has been selected as the agency of record for BERO, a premium new offering in the rapidly growing non-alcoholic beverage category.

BERO, co-founded by Tom Holland and CEO, John Herman, has chosen 5WPR to spearhead its earned media strategy. Incorporating consumer and business media outreach, awards and speaking engagements, high-profile event invitations, and influencer partnerships, 5W acted as partner in BERO’s launch earlier this month. Looking ahead, the agency will continue to build meaningful awareness for the brand and support its leadership in the non-alcoholic space.

“It was a hard-kept secret to work on the launch of BERO with our wonderful client partners these past few months and we’re so thrilled to have played a role in introducing this incredible new product,” said Leigh Ann Ambrosi, 5WPR Managing Partner and Executive Vice President, CPG and …