53% people in India believe companies should do more to protect their online privacy rights [Video]

Delhi: KIT Global unveiled its latest white paper, delving deep into the implications of a cookieless world, with a particular focus on India.

Online tracking and digital advertising have become integral components of the online experience, shaping how content is delivered and consumed. However, concerns over privacy and data protection loom large in this landscape.

Global Usage of Cookies and Online Tracking Technologies:

KIT Global’s research reveals that, on average, a website deploys 17.9 cookies per page load, providing advertisers with a wealth of user data. In India, the concern of data misuse is more pronounced, with 53% of respondents advocating for stronger privacy protection measures online. Globally, 41% of respondents express apprehensions about the misuse of personal data by online platforms and advertisers.

Digital Landscape and Consumer Behavior in India:

India’s digital landscape is undergoing a seismic shift, driven by factors such as increasing internet penetration, smartphone adoption, and e-commerce growth. As of February 2024, India boasts 911.77 million internet users, with smartphone penetration …

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