How many times have you been ghosted by a prospect? Don’t tell me you’ve never experienced a customer going radio silent on you—I’ve been there more times than I can count!
If you’re a salesperson, you’re probably familiar with the frustration of a great opportunity suddenly going dark. But you don’t have to face this anymore! In this post, I’ll walk you through 5 effective strategies to stop getting ghosted by prospects and customers.
1. Are You Qualifying the Right Prospects?
One of the main reasons you might be getting ghosted is that you’re targeting the wrong people. Sure, it may seem like a golden opportunity, but are they really your ideal customer? Understanding your Ideal Customer Profile (ICP) is crucial. Even if a prospect looks good on paper, they may not fit your ICP or, more importantly, they may not see how you can help them.
Qualifying prospects is a two-way street. You need to qualify them, but they …