You’ve got a site (and you think it’s pretty great). You’ve poured your heart and soul into it and yet, it still gets no clicks?
The short answer is: your SEO could probably use some help. Unfortunately, ranking (and ranking well) on Google is often easier said than done.
With only ten results showing on the first page of Google (and 75% of people never scrolling past the first page of search results), you really can’t afford for your site to be sitting on the second, third, or even fourth page of results.
So, why won’t your website rank? Here are five common reasons why your organic rankings may be slipping:
1. Content is unoptimised and stale
Over the past few years, Google’s algorithm updates have focused on websites with high-quality content. If you haven’t been keeping up with your keywords, or the copy on your site is badly written – or out-of-date – …