How to Reach your Market in a World Ruled by Generative AI
How to Reach your Market in a World Ruled by Generative AI
5 Steps to Creating Successful Ads

5 questions with Owen Han, TikToks King of Sandwiches Daily Democrat [Video]

Categories
Influencer Marketing

Can you ever say that a sandwich you’ve made was loved by literally millions of people? Owen Han can. His 38-second video for making a butter-chicken sandwich has, despite having no spoken words at all, racked up nearly 60 million views on TikTok – that’s more than the entire population of Italy.

Han is an Los Angeles-based chef and content creator known on social media as the “King of Sandwiches.” It’s a crown that fits: Since becoming a “sandwich influencer” in 2021, he’s made roughly 1,000 sandwiches ranging from the relatively normal (Nashville hot chicken) to the deliciously bizarre (chimichurri-vanilla pudding).

This October, Han published his inaugural cookbook laying out his favorite recipes for all kinds of sandwiches – even dessert ones, like a Brie and strawberry-ginger jam grilled cheese – as well as helpful tips, like how to pickle your own condiments. (“Stacked: The Art of the Perfect Sandwich,” published by Harvest, an imprint of HarperCollins Publishers, $24.)

“It dawned on me …

How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
12 Steps to Create Videos