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5 key forces driving open source today [Video]

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Global Marketing Strategies

From the rise of foundations to emerging revenue models, the open source movement is primed for even greater impact on tomorrow’s technologies

Credit: Norman Chan / Shutterstock

Nearly 15 years since the term “open source” was first applied, the trends driving the open source movement are not the same. Back then, price advantage, direct differentiation on licensing versus proprietary software, adoption-led marketing by innovative entrepreneurs, and market reaction against an ever more abusive monopolist were key factors shaping the direction of open source.

Today’s open source movement is more mature, and the trends underlining it are more nuanced and widely engaged. The revolution has had a meaningful impact, and to treat open source as if it is still about saving a few bucks on a software license or socking it to Microsoft is to misunderstand how far the open source movement has come.

The following five trends are key drivers of today’s open source communities …

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