5 important influencer marketing trends in 2025 Boston 25 News [Video]

With the start of 2025, CreatorDB reviews the last twelve months and forecasts the state of the influencer marketing arena in the upcoming year.

Influencer marketing is expected to reach $24 billion by the end of the year, a 13% increase from the previous year, maintaining its upward trajectory. Supporting this data, marketing departments have reported increasing their spending on influencers and externally generated content.

In general, 2024 saw the consolidation of trends that had started previously, like the move out of prominent, expensive influencers into micro-influencers that cater to specific niches.

2025 will follow with many previous trends consolidating and influencers becoming an integral part of marketing planning.

1. Marketers and Creators Will Be More Connected

In 2025, influencers will take on an even more central role in shaping brand campaigns and strategies. They won’t just execute pre-designed plans—they’ll help co-create impactful and relevant initiatives. Marketers increasingly recognize that the true value of influencers goes beyond their audience sizes and engagement …