5 Franchise Marketing You Need to Know [Video]

Marketing a franchise isn’t the same as marketing a single-location business. With each location serving different communities, audiences, and markets, finding a cohesive yet adaptable marketing strategy is crucial. But beyond the typical playbook — like brand consistency and in-store promotions — there are hidden tactics that can supercharge your results and set your franchise apart.

In this article, we dive into five under-the-radar franchise marketing strategies that can make a big difference in reaching and retaining customers, no matter where your locations are.

1. Leverage Local Influencers for Organic Reach

Influencer marketing is a hot topic, but for franchises, it can be even more powerful when done on a local level. Partnering with local influencers means your message reaches a specific, engaged audience that already trusts the influencer’s recommendations.

Why Focus on Local Influencers?

Local influencers know the community, understand the regional tastes and preferences, and can communicate authentically with your potential customers. They’re often more affordable than national figures, and their endorsements often feel more …