5 Employer Branding Trends to Know for 2025 Stories Incorporated [Video]

Reading Time: 9 minutes

2025 content planning is upon us! As you set media budgets and priorities for the year ahead, it’s important to check in with greater employer branding trends so your content strategy aligns with candidate expectations and keeps up with the competition. 

You know we’ve got you covered.

Here at Stories Inc., we have the privilege of working with employer brand, talent acquisition, and communications teams to plan and execute their employee storytelling content strategies. This list was inspired by the most pressing and strategic culture content projects we are kicking off in the new year. And, what we’re hearing as major priorities from our audience of employer brand, communications and people leaders. 

Let’s dive into it!

As we were identifying our trends for the new year, we had an aha-moment: wow, has the employer brand industry come a long way! What was once a niche area of talent acquisition has …