Just like at NASA, the ideal approach to your product launch can either leave your competitors or your own brand in a cloud of dust.
Done right, your product launch checklist will not only match customer feedback and your business strategy but also your target audience’s taste. Let’s look at some examples of brands that succeeded in achieving that.
What do we do when we grow tired of something? Most of us either chuck it in a bucket or we slap some paint on it. Well, Fiat did both. That brings us to the first example of a product launch strategy that’s not just about a new model or service but about marketing strategy in general.
To celebrate the company’s commitment to la dolce vita as part of a soft launch, their CEO Olivier François stepped into a Fiat 600, rolled up the window and had it dumped in a bucket of bright orange paint.
Considering that, as François …