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485,000 kids have received free Legos as of this Christmas [Video]

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Public Relations

When economic pressure and the holidays meet, things can feel less than magical if children aren’t able to get presents. For the past four years, Lego has been working to prevent that from happening with its Replay program.

Going into this holiday season, more than 485,000 kids have received free Legos through the program, according to the company. It said 485,418 kids were playing with donated bricks as of this Saturday.

Lego announced the launch of the Replay pilot program in October 2019. According to a press release, the company partnered with Give Back Box, Teach For America, and Boys & Girls Clubs of Boston to start up the program and provide a way for Lego fans to donate their old sets and bricks to those in need across the U.S.

Children have been playing with Legos for decades – the Danish company’s history goes back to the 1930s– and today …

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