Brand communications agency 438 Marketing has created a brand-new purpose-driven campaign for Isuzu UK, to inspire attainable positive action towards better mental health and wellbeing.
The campaign has been created following Isuzu’s success in ITV’s inaugural Head First award scheme, which encourages advertisers to shine a spotlight on mental wellbeing. 438’s #sidebyside idea for the pick-up vehicle brand was announced as a runner up in the competition and has been awarded match-funding for up to £250,000 of airtime on one of ITV’s channels. It has also been developed into a fully integrated campaign.
The new TV advert, which first aired on ITV4 during World Mental Health Day 2024 (10thOctober), centres around a key message of talking side by side and shows the value of inciting meaningful conversations while travelling in a vehicle. Reinforcing its significance, the campaign demonstrates that having important conversations in the safe confines of a car is inclusive – benefitting everyone from co-workers to …