DMG Media Ireland has selected 40 brilliant young minds in the Irish advertising industry as part of the 40 Under 40 series.
Christina Duff – managing director of investment, Core Exchange
Christina Duff began her career in Tesco Ireland, working in supply chain, and there she learned the foundations of buying and negotiations while also earning her Diploma in Purchasing Fundamentals through IIPMM.
Transitioning to advertising in 2008, Duff joined Mediavest as their media buyer and became part of the first centralised trading team in Ireland in 2010.
She also obtained a Diploma in Digital Marketing and completed the Scotswork Advancing Negotiations training and later moved into sales working as an agency account manager for the Irish Daily Star and Star Chic.
Duff joined Core Investment in 2014, handling every traded medium from TV to digital, leading large offline trade deals and working closely with the team who set up Core‘s programmatic trading desk.
She currently holds the position of managing director and …