Propeller Group’s Louise Watson says that good coverage is good – but good coverage with smart strategy behind it is better.
Public relations has always been about building visibility, credibility, and trust for brands. But in today’s fast-paced, data-driven world, PR can (and should) do more. It’s not just about generating headlines; it’s about ensuring those headlines work hard for your business, driving meaningful engagement and measurable outcomes.
Views on the value of PR, and the best ways to measure its success, continue to evolve. While visibility remains important, it’s no longer the sole benchmark of success. Businesses need PR to go further, supporting their marketing and sales efforts in a way that creates real, measurable value.
This is where the amplification of coverage becomes vital. By extending the reach of your PR activities, you can ensure that your message reaches the right audience and supports your broader business objectives.
The opportunity for smarter PR
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