4 Reasons You Should Be Using HubSpot Lifecycle Stages [Video]

Does your marketing team send the same generic emails to everyone, regardless of whether they’re new prospects, or qualified leads? Are you constantly updating data manually, unsure if your sales reports truly reflect where leads stand? These are some classic symptoms of teams who haven’t adopted lifecycle stages.

HubSpot’s lifecycle stages offer a structured way to track a lead’s journey from their very first interaction with your company to being loyal customer, improving your engagement and conversion efforts. This simple feature, which is a drop-down property on contact and company records, gives you more precise reporting and improves decision-making. 

If you haven’t been taking advantage of HubSpot lifecycle stages, you may be wasting a lot of time and effort on inefficient methods, or worse, you’re flying in the dark when it comes to lead management.

Some of the most common mistakes we see fall in these three camps: 

1. You’re managing …