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Why it Matters:
In this blog post, marketing and CRM leaders share their approaches to cutting-edge personalization. The insights were presented at Optimove Connect 2024 during the panel session titled “Digital Personalization: Standing on the (Cutting) Edge.”
The session was moderated by Eddie Patzsch, VP Revenue, Growth Verticals at Optimove, and featured:
- JP (José Pedro) Miranda, eCRM lead at Fontem, makers of the Blue e-cigarette.
- Katharina Gasch, Senior CRM Manager at Air Up, a company that provides hydration systems that use scent-based technology to enhance the taste of water.
- Maria Grigorova, Head of CRM & Personalization at Rank, a leading international digital gaming company.
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Key Takeaways:
- Implement right-time (not just real-time) interactions to enhance engagement
- Ask “why” to tailor journeys to customer motivations
- …